Article - Milwaukee s Rebounding Lodging Industry and Future Economic Growth - By Amy Schmidt - Following the impacts of the COVID-19 pandemic, Milwaukee is positioning itself as a sought-after destination for major events and continued economic growth. With a strong lineup of events, including the Republic National Convention in 2024, and ongoing developments in the city, Milwaukee s hotel market is set for a prosperous future.
The COVID-19 pandemic had a significant impact on Milwaukee s hotel market, particularly in 2020 when the city experienced a decline in tourism and major event cancellations, coupled with the addition of new supply. However, as the world moves towards recovery, Milwaukee is showing signs of revitalization. With various area development projects, the expansion of the convention center, and the addition of new hotel supply, the city s hotel market is poised for a continued rebound in 2023.
Work on the $30+ million effort to convert five-story, 370,000-square-foot structure at 551 N. 5th St. - built in 1978 - for Milwaukee Tool began in the summer of 2021 and staffers began moving in the following spring. We went over for a look.