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Digital printing has been a boon for efforts to make textiles and apparel, including home decor, more sustainable. And with both businesses and consumers looking for interior decor options, customized wall coverings are gaining popularity as well. In this article, compliments of Debbie McKeegan, textiles expert and WhatTheyThink contributor, she profiles Italian company Emiliana Parati, based in the province of Cremona and in business for almost half a century, with a focus on how they have integrated digital printing into the mix.

Valentin yudashkinDebora benvenutEmilana paratiEmiliana paratiGianfranco ferreRoberto cavalliEpson surecolorAlberto paroliClaudio adorniHead of departmentHighly skilled teamIn house artisansTheir reputation within