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Down the rabbit hole with Adam Curtis Geoff Shullenberger © Provided by Washington Examiner LA.DownRabbitHole.jpg Not long ago, I stumbled upon the fact that Marc Randolph, co-founder of Netflix, is the great-nephew of Edward Bernays, the inventor of modern public relations, which also makes him a relative of Bernays’s even more famous uncle, Sigmund Freud. I marked this up as a win for the peculiar methodology of the filmmaker Adam Curtis, whose celebrated 2005 film The Century of the Self explored the role of the Freud-Bernays line in forging the contemporary world. Make what you will of this family connection, but there is a certain continuity between Bernays’s applications of Freudianism to consumer manipulation and the Netflix approach to attention monopolization. Both assume a deeply irrational human subject whose desires can be harnessed for profit.

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