genie roberts is the owner of modern tribe. they sell kitschy and quirky jewish themed gifts online. thanksgivukkah sales were so big, we had to move from my basement to a commercial space. they opened this brick and mortar store in atlanta for the holidays. we ve never been able to have a physical store. we ve only been online, and now we can interact with customers and we get to see their excitement about thanksgivukkah and hanukkah and our wine of thanksgivukkah products. part of the profits are going to a jewish charity that works to end hunger. the must-have item, the menurkey, a menorah, that s right, shaped lie a turkey. everyone wanted to know what i thought it should look like, so i went to an art store near our house and got some brown clay. the menurkey was dreamed up by asher, a fourth grader from new york city on a road trip with his mom and dad.