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Celebrating Zanita Zainuddin and her 26-year journey with Proton as R&D head of safety and intelligent drive
11 March 2021 11:38 am / 39 comments
In celebration of International Women’s Day, we at the team decided to celebrate and honour the ladies of the industry. We tip our hats to the army of women in all positions that we’ve had the privilege of working with, and for this year, we chose to speak to one of the women who is at the forefront of vehicle safety, and that is none other than Zanita Zainuddin, Proton R&D’s head of safety and intelligent drive.
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1 April 2021 3:57 pm / 45 comments
Today is the first day of the second quarter of the year, and Perodua has wasted no time in announcing its Q1 2021 sales results. The market leader sold 57,911 vehicles in the Q1, 29% more than the first quarter of last year (44,977). Of course, this includes contribution from the new Ativa SUV, which was officially launched on March 3.
With the Ativa onboard, Perodua’s month-on-month registrations jumped by 47.3% to 24,433 units in March compared to February’s 16,583 units.
“March saw a jump in our sales numbers to an estimated 24,433 units, underpinned by strong demand, particularly for the Ativa, which has collected 14,574 bookings since we began order-taking on February 19,” said Perodua president and CEO Datuk Zainal Abidin Ahmad, who added that 4,345 units of the SUV were delivered in less than 30 days.
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9 March 2021 5:25 pm / 48 comments
So how big is it? That’s one of the most popular questions about the new Perodua Ativa, and one that we also had before seeing the new SUV in the metal. Sometimes, the bald figures can only tell so much, and a new car needs to be compared visually against the mental markers we already have.
With that, we bring you a gallery of the Ativa with two other cars. One is the Myvi, Perodua’s perennial best seller and a size reference that everyone will get. The other car is the Proton X50.
As with most national brand new products, the market automatically pitches a rival from the other camp – this is not always a like-for-like comparison. Remember the Proton Savvy and the first-gen Myvi? While both were five-door hatchbacks, they were very different in size and drive. It’s the same case here. Both are B-segment SUVs, but the X50 is bigger, more sophisticated and of course, more expensive than the Ativa. More on these two later.
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24 December 2020 12:46 pm / 16 comments
Adapting a car from a left-hand drive layout to a right-hand drive configuration may sound like a straightforward affair, with a simple flip of the dashboard orientation being all that’s needed. However, this is far from the case, and crucial elements often emerge to redefine the manner in how conversions are made, resulting in a number of – often hidden – design changes coming about in the switch.
Take safety, for example. Compliance to regulations as defined by a testing protocol can sometimes show up flaws that may have otherwise not been noticed without the facilitated change, and the parameters for a particular automobile safety programme may reveal something another didn’t.
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