Molson Coors has big plans for Madri Excepcional: a Spanish-style lager that’s growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further flavor innovations outside of beer.
Molson Coors brewing company made a gigantic turnaround in the last year as "significant shifts" in consumer habits catapulted their stock forward. The beer giant reported very strong fourth-quarter earnings compared to the year prior, taking in $103.3 million for the end of 2023, compared to a loss of $590.5 million for Q4 2022.
Molson Coors forecast its
annual sales above Wall Street expectations on Tuesday, as the
beer maker expects to benefit from resilient demand and higher
pricing of its core brands. Molson.