The candidates for the upcoming Cheshire East Council (CEC) & Wilmslow Town Council (WTC) Elections, representing the Wilmslow West & Chorley and Wilmslow West wards have been announced. Mark Goldsmith
Top Havas Media Group TV planner Jon Waite has expressed frustration that ad measurement in the burgeoning CTV space is being slowed down by an industry insistence on a single currency that works across multiple platforms.
As audience habits fragment, challenges and opportunities emerge for TV advertising, Campaign’s recent Summit discussed. The upshot is that focussing on effectiveness has never been more important…
TV advertising is going through a “renaissance,” according to Matt Hill, director of research and planning at Thinkbox, the sector’s industry body. He pointed to a “surging” e-commerce sector, which is injecting cash, as well as the growth of subscription video (SVOD) and ad-funded video (AVOD) consumption as reasons for excitement this year.