Polar Seltzer may dominate the carbonated water industry in Massachusetts, but another local seltzer company has created an entirely new kind of buzz.
In mid-February, Georgetown-based LEVIA launched three cannabis-infused seltzers in roughly 40 dispensaries across Massachusetts. Each seltzer offers its own distinct profile: Achieve, a raspberry-lime flavor that uses a sativa blend and caters to those looking for a more active and alert experience; Celebrate, a lemon-lime seltzer infused with a hybrid blend that encourages a more social experience; and Dream, a jam berry seltzer that uses an indica blend for a more relaxing, mellow effect.
“We tried to make it extremely simple for consumers to identify which product will fit into their lifestyle or the need that they’re trying to fulfill,” said Eric Rogers, who runs the company with Kristen Rogers, Kaitlyn Brosnan, Troy Brosnan, and Matthew Melander.
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Dr. Karen Munkacy, MD, founder of Garden Remedies, Inc.
Munkacy will become the company’s chief science officer and executive chair of its board of directors, according to a Friday announcement.
Herold joined Garden Remedies in 2016, eventually being named the company’s chief operating officer. Moran joined the company in 2019 as chief financial officer.
“After seven years of leading this incredible company as founder and CEO, I’ve seen our company become a transformative force and brand leader for premium cannabis products – a position we were able to maintain and grow during this unprecedented pandemic challenge,” Munkacy said in a statement. “Jeff and Brian rose to the demands of constant reinvention, and their stellar performance made my decision to step back an easier one.”
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