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Unilever Label Change Influenced by Consumer Research 200 products will eliminate the word “normal” from product labels, as will all product advertising, in response to a 10,000 person, multi-country consumer study. Mar 11th, 2021 Unilever has announced it will eliminate the word ‘normal’ from all beauty and personal care brands’ packaging and advertising, as part of the launch of a new ‘Positive Beauty’ program, which is set to transform “how products are designed and formulated so that they do more good for both people and the planet, deliver a superior product experience, and tap into consumer trends.” The company asked 10,000 consumers in nine countries about their experience with the beauty industry and found that seven out of ten people agree that using the word ‘normal’ on product packaging and advertising has a negative impact. For the group aged 18-35, numbers rose to eight out of ten. The study also found that 74% of respondents agreed, “Pe

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