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E-40 inks new deal to take his Earl Stevens Wine Selections nationwide

E-40 inks new deal to take his Earl Stevens Wine Selections nationwide E-40 performing (Photo credit: Shutterstock / Sterling Munksgard) E-40 has been in the spirits business for a few years now with his Earl Stevens Wine Selections that have been sold throughout stores in California, and now he’s about to go nationwide. The line now includes tequila, cognac, bourbon, and other assorted adult beverages. In addition, the rap tycoon just signed a multistate distribution agreement with Southern Glazer’s Wine & Spirits. The new deal will make his spirits brands a national, in-store product for the first time, with availability in 41 of 50 states in the US.

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E-40 on Growing a Spirits Empire in a Pandemic

Phil Emerson Hip-hop icon and entrepreneur Earl E-40 Stevens spoke to Insider in a wide-ranging interview tied to the signing of a national distribution deal for his spirits business. E-40 spoke at length on his entrepreneurial history and diversified investment strategy, and discussed how he continues to approach the rap game 35 years into a music career. For hip-hop legend and entrepreneur Earl E-40 Stevens, the COVID-19 pandemic has been a blessing at the same time as an unfortunate situation. I think it gave me time, and probably you and a whole bunch of others, time to sit back and focus a lot more on what we mainly want to do, E-40 said in a phone interview with Insider earlier this month.

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Earl E-40 Stevens on growing a spirits empire in a pandemic, investing early in Clubhouse, and how a Verzuz appearance propelled his business

Earl E-40 Stevens on growing a spirits empire in a pandemic, investing early in Clubhouse, and how a Verzuz appearance propelled his business
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