Published: January 13, 2021
In-house trademark teams are always being asked to do more with less. This is especially true now, as businesses confront economic uncertainty and changing consumer attitudes and expectations toward brands. To help in-house practitioners adapt and advance in their roles and maintain an all-star team within their organizations during evolving times, INTA has released its 2020 In-House Practitioners Benchmarking Report.
Available only to members, the Report presents benchmarking research on the changing roles and responsibilities of in-house brand teams. Data found in the Report represents 500+ in-house practitioners from 300+ organizations around the globe. Using this data, the Report:
Captures baseline characteristics of in-house practitioners, their teams, their work with internal business units and outside collaborators (law firms and service firms) such as on team budgets, recruitment, advancement, and tale