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Trustpilot wiped 2.2 million bogus reviews
Trustpilot has said it removed more than two million fake or harmful reviews over the past year.
The business-review site said the vast majority were dealt with by automated software without human involvement.
This marks the first time the Danish company has published a transparency report in its 14 year history.
It comes at a time it is reportedly preparing to list its shares, and the wider online review sector faces a regulatory probe. It is important that online sites take proactive measures to prevent fake reviews infiltrating their sites so that consumers can trust the information presented to them, said Rocio Concha, director of policy at consumer group Which?.
BBC News
By Leo Kelion
image copyrightTrustpilot/Getty Images
Trustpilot has said it removed more than two million fake or harmful reviews over the past year.
The business-review site said the vast majority were dealt with by automated software without human involvement.
This marks the first time the Danish company has published a transparency report in its 14 year history.
It comes at a time it is reportedly preparing to list its shares, and the wider online review sector faces a regulatory probe. It is important that online sites take proactive measures to prevent fake reviews infiltrating their sites so that consumers can trust the information presented to them, said Rocio Concha, director of policy at consumer group Which?.
Trustpilot removed 2 2 million bogus reviews in 2020 bbc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.com Daily Mail and Mail on Sunday newspapers.