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Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers
Series of free workshops will supplement content
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NEW YORK, May 28, 2021 /PRNewswire/ The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), today announced the publication of the
GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI s
Digital Growth Program, which also includes audience development, reader revenue, data and product.
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Publisher ad alliances get a new look as cookie changes loom Ivy Liu
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