San Diego's historic Botanical Building, a horticultural and architectural landmark in the heart of Balboa Park, will be absent regular crowds for two years as the city works to restore the structure to its original state.
SAN DIEGO (KUSI) – Balboa Park Conservancy and Friends of Balboa Park, Balboa park’s two largest philanthropic groups, voted Thursday afternoon to rename themselves two weeks after officially joining forces.
The two groups began exploring the merger last year after years of calls from park stakeholders for a clear leader that could guide how to attack the park’s many needs.
Now, a decade after the conservancy was founded to fulfill that leadership role, Board Chair Connie Matsui said, Forever Balboa Park has begun talks with the city about a more formal partnership.
Connie Matsui, Board Chair, joined KUSI to talk about this new merger and new name.
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Two well-known Balboa Park groups have officially tied the knot and are celebrating their union with a new name: Forever Balboa Park.
Thursday, the nonprofits previously known as the Balboa Park Conservancy and the Friends of Balboa Park, announced the all-new, singular identity following a merger that went into effect on July 1.
The name Forever Balboa Park, workshopped by a local branding agency, is meant to convey the legacy of one of San Diego’s greatest assets. A new logo and branding materials are still the works.
“Adopting a new name demonstrates our own willingness to embrace change as well as our belief in becoming an even stronger partner to all who value Balboa Park and want to help sustain and support it,” Connie Matsui, who co-chairs the board, said in a statement. “As the new name implies, we honor the comprehensive vision of the park’s founders while encouraging ongoing innovations and improvements that will enhance the park’s vitality and rich di