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Ford Blue Advantage Used Car Platform Goes Live
Photo: Ford
During February’s NADA Show, Ford Motor Company launched its online portal for used car sales. Ford Blue Advantage is now live, offering shoppers a more comprehensive platform for perusing pre-owned vehicles offered through local Ford dealers.
“We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever,” said Andrew Frick, vice president, U.S. marketing. “Providing a great digital experience is paramount today, but we know customers still want to touch, smell, and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both.”
FAIRFIELD-SUISUN, CALIFORNIA
Ford, in collaboration with its dealers, launched a used-vehicle digital marketplace called Ford Blue Advantage. (Ford Motor Company/TNS)
Ford launches new digital marketplace for used vehicles
Ford Motor Co. has launched Ford Blue Advantage, a new digital marketplace that will allow its dealers to list and sell certified used vehicles on a single platform a response to customers looking for a digital shopping experience and an attempt to reclaim market share from upstart digital retailers that have eaten into dealers’ slice of the used-car pie.
The website, FordBlueAdvantage.com, allows shoppers to filter for features they are looking for in a vehicle, as well as by options such as home delivery, at-home test driving and video walk-arounds. And in response to feedback from customers about price transparency, the site’s listings include dealer-guaranteed selling prices.
Ford Joins Other Car Makers To Go Head To Head With Third-party On-line Used Car Disrupters (Carmax, Vroom, Carvana and Others) - Offers Shoppers Online Used Car Marketplace Option
TACH s Take: Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford s market power and data know how offered
it the ability to become THE honest and unquestionable used car valuation authority.but no!
When buying a used car or trading for a new one.it s still Buyer Beware.
So instead of becoming THE Honest Alternative to the traditional screw the buyer used car dealer tools,