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Hellmann s
It s one of the biggest events in the United States - for food waste.
Falling just behind Thanksgiving, Super Bowl spending averages around $80 per person annually, according to the National Retail Association. The majority of that spending, 77%, is on food and beverage. Despite stay-at-home orders and social distancing, Americans still are expected to spend $13.9 billion on food for Super Bowl LV, which is down from $17.2 billion from 2020.
With 186.6 million U.S. football fans ready to tune in to the big game, mayonnaise brand Hellmann s is ready to tackle the challenge of food waste in a new commercial starring comedian Amy Schumer. It is the first-ever Super Bowl commercial to cover the topic of food waste.
Jan 27, 2021
Did you know that 40% of all food in the U.S. goes to waste and 43% of that waste actually happens in our homes
1? It s a shocking reality. This is why Hellmann s is committed to inspiring more than 100 million people around the world to waste less food each year. For the first phase of the effort, Hellmann s has teamed up with celebrated comedian, actress, and author, Amy Schumer, to debut its first big game advertising spot to raise awareness around the issue of food waste. Together, Amy and Hellmann s will encourage Americans to get creative in the kitchen and make taste, not waste with ingredients that might otherwise end up in the trash.
Hellmann s Debuts First Big Game Ad To Help Americans Make Taste, Not Waste
The new ad, which premieres on Sunday, February 7th, features Amy Schumer and launches the brand s commitment to reducing food waste
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ENGLEWOOD CLIFFS, N.J., Jan. 26, 2021 /PRNewswire/ Did you know that 40% of all food in the U.S. goes to waste and 43% of that waste actually happens in our homes
1? It s a shocking reality. This is why Hellmann s is committed to inspiring more than 100 million people around the world to waste less food each year. For the first phase of the effort, Hellmann s has teamed up with celebrated comedian, actress, and author, Amy Schumer, to debut its first big game advertising spot to raise awareness around the issue of food waste. Together, Amy and Hellmann s will encourage Americans to get creative in the kitchen and make taste, not waste with ingredients that might otherwise end up in the trash.
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