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PCA 2021: J.C. Newman A couple of months ago Drew Newman told me that J.C. Newman wouldn’t be bringing any new items to the 2021 PCA Convention & Trade Show. In fact, he said that not only would Newman not have any new items to show off which maybe isn’t the case but that the company wouldn’t even be displaying cigars. The plan was to promote the company’s historic El Reloj factory in Ybor City, a neighborhood in Tampa that made the moniker of “Cigar City,” and that factory’s recent renovation. Mission accomplished. The new J.C. Newman booth is allegedly the tallest cardboard trade show booth ever constructed. More than 2,000 pieces of cardboard are used to create a replica of the company’s factory in Tampa – most notably, the famous clock tower for which the factory is named. In 2019-2020, J.C. Newman renovated the factory to add an event space, a modern museum and a more defined space for its hand-rolled factory, which produces cigars like The American. I still

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