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Destinations Roll Out the Red Carpet for Groups
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Colombian frozen avocado reaches Burger King and 7-Eleven chains in Japan
On April 27, three containers with Colombian frozen avocado arrived in Japan, ready to be consumed by customers of the Burger King and 7-Eleven chains in that country, according to ProColombia.
The Burger King restaurant chain has included avocado on two new menus, Avocado Beef and Avocado Plant. 7-Eleven has been selling the product in its stores in the prefectures of Tokyo, Saitama, and Kanagawa since March. In a few months, the Colombian avocado will be available in all of their stores in Japan.
The fruit shipped is processed by Colfrost and is sold frozen in various vacuum-packed formats, which gives it a shelf life of up to two years without losing its flavor or properties.
Colombia will showcase its value-added bananas in Expo Dubai
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Colombia Launches New Brand Manifesto as the Most Welcoming Place on Earth
Inspired by the kind and welcoming spirit of the Colombian people, the manifesto will serve to grow international tourism, attract greater foreign investment, and strengthen export promotion.
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BOGOTA, Colombia, April 22, 2021 /PRNewswire/ ProColombia announces the launch of Colombia s new brand manifesto, the most welcoming place on Earth. The manifesto is a long-term message that will be leveraged in marketing and sales communications campaigns to inspire future leisure and business travel, foreign investment, and strengthen export promotion.
Guatape, Antioquia.
The manifesto is a result of quantitative and qualitative research of Colombians and visitors through more than 1,500 surveys and focus groups. The studies uncovered the essence of the Colombian people their warmth and kindness which were apparent and clear proof points that allowed u
Colombian blues exports keep on growing
The country opened up several new markets in 2020 as planted area continues to expand
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Colombia exported US$1.23m-worth of fresh blueberries in 2020, an increase of 387 per cent on the previous year.
According to Flavia Santoro, president of trade promotion agency ProColombia, the US was the biggest market, accounting for US$858,000 of exports.
Last year also saw the sector open up a number of new export markets, including Russia, Qatar, Costa Rica, El Salvador and Guatemala.
Blueberries are one of the products singled out by the government to boost Colombia’s fruit export potential. The country’s soil and climatic conditions, together with its proximity to the major export markets and good transport and logistics links make the sector ripe for growth.
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