Cbs and hbo announced they would begin internet streaming services, this bypassing traditional media cable, et cetera. Thats our topic this week on the communicators. How people get tv, whats the future of tv, and joining us are two analysts, leading analysts, craig moffet and Michael Nathanson, and theyre partnered in the Moffetnathanson Research firm. Mr. Moffet, what is the impact, whats your initial reaction to what cbs, hbo, have announced, and then add on to that netflix and apple, et cetera, and all these other different services. Whats the impact on the Overall Television industry . Guest well, those are two separate categories, really. The new one, hbo and cbs, my guess is the impact will be, actually somewhat limited. On the other hand, the impact of some of the ones already here, like netflix, has already been very profound, and i think what were seeing here is a real change in the viewing habits of millenials. Theyre simply watching tv in a very different way than my genera
They are partners in the Moffett Nathanson research firm. Mr. Moffett, lets begin with you. Whats the impact, whats your initial reaction to what cbs, hbo have announced and then add onto that netflix and apple, etc. , and all these different services. Whats the impact on the Overall Television industry . Guest well, those are two separate categories really. The new ones, hbo and cbs, my guess is the impact will be actually somewhat limited. On the other hand, the impact of some of the ones that are already here like netflix has already been very profound. And i think what were seeing here is a real change in the viewing habits of millennials, that theyre simply watching tv in a very different way than my generation watched tv, and youre starting to see all the Media Companies embrace that and recognize that they cant sort of circle the wagons and just try to protect the existing ecosystem anymore, they have to actually reach out to that set of consumers. The advertisers want to reach
The new ones, hbo and cbs, my guess is the impact will be somewhat limited. On the other hand, the impact of some of the ones that are already here, like netflix, has already been very profound. I think what we are seeing here is a real change in the viewing habits of millennials. They are simply watching tv in a very different way than my generation watched tv, and you are starting to see all the Media Companies embrace that and recognize that they cant sort of circle the wagons and just try to protect the existing ecosystem anymore. They actually have to reach out to that set of consumers. Advertisers want to reach that set of consumers, Media Companies want to reach that set of consumers, and they are not reaching them today with the traditional product. Michael nathanson, your reaction . Heh, well, craig and i worked together, so my reaction is it is a really complicated question that you gave us. There is so much change going on we have been doing this a long time, and i think 201
Tell us what you think about our programming this weekend. You can tweet us at booktv, comment on our facebook wall or send us an email. Nonfiction books every weekend on cspan2. And now from the 17th annual texas book festival in austin, texas, a discussion of president Lyndon Johnson and first lady ladybird johnson. This is just over 50 minutes. Hi, and welcome to the texas book festival. D my name is carol dawson, and iw love being a moderator every year at the texas book festival, and i particularly love this task this year. Task this year i have had the privilege of reading two books that interlock so beautifully that it provided one hold 360degree experience in reading them. Before we begin, and i introduce our authors, i want to remind you all that all proceeds of book sales at the texas book festival goats the libraries of this great state. So, please avail yourself of the book tent and after a recession is over the book signing tents where you can get both of the signatures of
Noting western leadership failures and that of the inevitable rise of asia, africa, and latin america also to come in this program awarding, you may find the images distressed with project callaway and weekend in sol as we understand now at least a 154 people thats killed. And schools more injured in a massive crowd crush, told during the holiday celebrations in south korea to capital with well, what a week its been on our international. Were running down the top stories of the week. I know of today, but happy to listen to this latest angle on one of our top stores. The Russian Defense Ministry Says that the drones which attacked black sea fleet saturday and several stop all could have been from vessels actually carrying ukrainian grain. Russia has examined the wreckage of the drones and is found information on memory chips that reveal the path and launch locations of the unmanned vehicles. The ministry of defense says the drones were deployed in odessa than they used at the secure gra