How Taco Bell Became 2020 s Top Franchise Taco Bell endured years of falling sales without ever letting the struggle show, and the effort paid off: The master of hype finally scored #1 on our Franchise 500 list. Find Your Ideal Franchise
This story appears in the January 2021 issue of
On a hot August Saturday in 2019, less than a week into his new job as CEO of Taco Bell Corporation, Mark King started driving east from his office in Irvine, Calif. He was headed not for the border but for “The Bell” the brand’s four-day takeover of the V Palm Springs, a chic hotel about an hour away. All 70 rooms had sold out within minutes, booked by superfans dreaming of floating on pool rafts shaped like hot-sauce packets while sipping spiked Mountain Dew Baja Blast slushies in plush Taco Bell robes.
for a neighbor accused of attacking senator rand paul. prosecutors pushing for renee boucher to spend 21 months behind bars. nothing to do with politics but yard maintenance that boiled up over. hearing the kentucky lawmaker s 911 call for the first time after that alleged assault. 911. where s your emergency? i was assaulted by a neighbor and i would like the police to come and investigate and talk to the neighbor. okay. where did the assault happen at? in my yard while i was mowing the grass. jillian: the aalleged assault leaving senator rand paul with several broken ribs. how about this story? talk about a case of the blues. about 100 people coming out for candlelight vigil to remember a taco bell that burned down. the event started on facebook and spread like fire sauce across montgomery, alabama. nobody was hurt in the blaze, but the building was destroyed. the owners say they plan to rebuild. jillian: you guys not