SXSW blog: Innovation inspired by storytelling
From branded content to NASA s video-game booth, in her SXSW wrap-up post Caitlin Burns looks at how essential content-creators are to business and technology innovation.
March 14, 2014
Caitlin Burns has been checking in throughout this week with innovations and insights from SXSW 2014. You can reach her at: @Caitlin Burns
Throughout Austin, brands, networks and products have been trying to grab the attention of attendees through a connection to stories they already love.
Showtime’s
Game of Thrones; and Nintendo has a full-sized, playable
Mario Cart track. Other brands attempt to create or inspire affinity by reinforcing themes that are meaningful messages through brand patronage of the arts.
film profile] is being released in Italy today, 1 February, across the major on-demand platforms (Sky Primafila, Google Play, Infinity, Apple tv, Chili, Rakuten Tv, The Film Club and Io resto in Sala). This childrenâs film directed by
Samuele Rossi is loosely based on the Andersen Award-winning novel âIl Bambino di Vetroâ (litt. âGlassboyâ) by
Fabrizio Silei. We interviewed the filmâs producer Emanuele Nespeca.
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Cineuropa: This is your first childrenâs filmâ¦
Emanuele Nespeca: It was something Iâd thought about doing in the early days of my career. Iâve always made socially engaged arthouse films, a far cry from the sorts of films watched by children. Now my private and public financial partners are asking me to change my editorial line because my projects have been limited to too restricted an audience.