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some period of multiple audiences that you re talking to. how do you figure it out? i look at it this way. there is three audiences and an overhang. there is the audience in the hall, those don t matter a whole lot because they are already committed. they are donors, supporters. you re not really trying to change minds in the hall. the second audience will be the people who watched the debate. that could be an eight figure number. you want to do well, and for those who stay with it to the end and many won t but many will. you want to make an impression. the most important audience, dana, is the third audience. they are not in the hall, don t watch the debate, but we ll hear the viral things come out of it that you folks on cable will talk about, that the new york times, washington post, wall street journal, usa today will have on the front page. you re trying to influence those people through moments. there s one other important point to make.

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