December 25 is still 46 days away, but many retailers have already unleashed their big budget ads in an attempt to get a head start in the annual race to win the hearts of British consumers.
The latest wholesome ad from Morrisons brings back all the festive 80 s nostalgia as it is set to a rendition of American rock band Starship s classic power ballad Nothing s Gonna Stop Us Now.
MailOnline readers have chosen Lidl s heartwarming Christmas advert as the best festival commercial so far after it attracted nearly half the votes in our survey.