Keen to diversify by marketing the avocados as a luxury item. translator: how many people does china have? 1.4 billion. how many people have the power to buy? 200 million? then we have to let them know about this product because the people of lower economic margins will not be able to consume avocados. why? because of this price. when it comes to transport it distribute it all of those factors. reporter: most of the producers in the state are small farmers. a growing export market can only help lift more of the population out of poverty. it is 5:00 here on the east coast. i m poppy harlow joining you from new york. we have breaking news. the breaking news is on the manhunt in upstate new york. we now know authorities are following leads near allegheny
These all year round, making mexico the world s biggest producer. since 1997 free trade with the united states has flourished from 6,000 tons a year to 600,000 tons. it took time for all 50 u.s. states to allow the imports from south of the border but now mexico is central to a cherished u.s. tradition. guacamole munching during the super bowl which sees a jump in demand of around 80%. jorge fernandez has been in the business 30 years. translator: the most important thing to market them correctly is to have all the right information. all the statistics. we also need to know what americans celebrate, how many people watch the super bowl. mexico selects the avocado! reporter: this year saw a watershed moment for the industry, its first super bowl advertisement. exposure like this has boosted the brand. jorge fernandez is keen to diversify by marketing the
Avocados as a luxury item. translator: how many people does china have? 1.4 billion. how many people have the power to buy? 200 million? then we have to let them know about this product because the people of lower economic margins will not be able to consume avocados. why? because of this price. when it comes to transport it distribute it all of those factors. reporter: most of the producers in the state are small farmers. a growing export market can only help lift more of the population out of poverty. it is 5:00 here on the east coast. i m poppy harlow joining you from new york. we have breaking news. the breaking news is on the manhunt in upstate new york. we now know authorities are following leads near