an iconic american brand is getting a russian makeover. have a look here. this morning, moscow reopened some of the former mcdonald s restaurants that were closed to protest russia s invasion of ukraine. last month the fast food giant announced it was pulling out of russia for good, more than 30 years after it first opened in moscow. the franchise was sold to new owners who swapped the trademark golden arches for a new logo and a new name which is, depending how you translate it, tasty, that s it. or maybe delicious, period. mcdonald s isn t the only western brand leaving russia. scores of other companies have announced plans to exit the market in the wake of russia s war on ukraine. now while mcdonald s might be the most high profile rebranding so far, it appears unlikely to
not any more. the us fast food giant has left russia in protest at the invasion of ukraine. and it sold all its restaurants here more than 800 to a local company. gone are the golden arches. the logo now is two french fries and a burger. the new owner is siberian tycoon alexander govor. translation: there ll be no more big macs or mcflurries here. - it s a pity because they were the most popular items, but we told our experts to find replacements that are just as good or even better. the customers we spoke to were lovin it. russians can do fast food just as well , he tells me. as well , he tells me.
not any more. the us fast food giant has left russia in protest at the invasion of ukraine. and it sold all its restaurants here more than 800 to a local company. gone are the golden arches. the logo now is two french fries and a burger. the new owner is siberian tycoon alexander govor. translation: there ll be no more big macs or mcflurries here. - it s a pity because they were the most popular items, but we told our experts to find replacements that are just as good or even better. the customers we spoke to were lovin it. russians can do fast food just as well , he tells me. as well , he tells me.
and everything is done online. the website crashed the first day it opened so i m assuming a lot of people have been applying for the draw. ., ., , ., draw. that would be a safe assumption! draw. that would be a safe assumption! thank - draw. that would be a safe assumption! thank you - draw. that would be a safe assumption! thank you for| draw. that would be a safe - assumption! thank you for talking to us. the first of the former mcdonald s restaurants in russia has opened in moscow under a new name, which translates as tasty and that s it. the us chain pulled out of the country last month following the invasion of ukraine, and a siberian oil magnate bought all 850 stores. 0ur russia editor steve rosenberg reports. in moscow, the burgers are back. this was mcdonald s. not any more. the us fast food giant has left russia in protest at the invasion of ukraine. and it sold all its restaurants here more than 800 to a local company.
uk armed forces said people should not come here, but this clearly is a decision he made and he has now lost his life trying to defend ukraine. thanks very much, nick. the first of the former mcdonald s restaurants in russia has opened in moscow under a new name, which translates as tasty and that s it . the us chain pulled out of the country last month following the invasion of ukraine. russia continues to face a whole raft of international sanctions, which have hit its economy hard. 0ur russia editor steve rosenberg has the story. in moscow, the burgers are back. this was mcdonald s. not any more. the us fast food giant has left russia in protest at the invasion of ukraine. and it sold all its restaurants here more than 800 to a local company. gone are the golden arches. the logo now is two french fries and a burger.