Sponsored and Supported by Farrell Distributing
Vermont Business Magazine Vermont Retail and Grocers Association (VRGA) and the Vermont Specialty Food Association (VSFA) work together to guide Vermont made products through the doors of grocery and retail stores statewide. In early 2021, VRGA Member Farrell Distributing partnered with the two associations to pair Vermont specialty foods with beverages that would enhance and highlight the unique nature of both products.
With a wide assortment of beers, wine, ciders and non-alcoholic (NA) beverages in their catalog, Farrell was the right choice to lead this project.
“We employ full time beer, cider and wine trainers on staff. In addition to our internal training, we offer training services for our retailers across the state,” said Ryan Chaffin, Director of Marketing and Business Development for Farrell Distributing. “We were thrilled to partner on this collaboration to curate and produce some content that hopefully sparks some
The beer case at City Market, Onion River Co-op In 2011, John and Jen Kimmich, owners of the Alchemist, began building a production brewery to package their beers for retail sale. And they made a decision that some in the craft beer industry thought was strange: They built a canning line. At the time, John Kimmich recalled in a recent interview, craft beer came almost exclusively in 12- or 22-ounce bottles; cans were associated with mass-produced beers. He knew of just a few other breweries in the U.S. using 16-ounce cans, but he had fond memories of drinking pounders while growing up in Pittsburgh.