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Purple vs. blue toning shampoo and why you should be using one Anastacia Uriegas FacebookTwitterEmail .webphotographeer/Getty Images/iStockphoto So, unless you spend a lot of time watching “hairdresser reacts to home bleaching” videos on YouTube, you might not be aware of the transformative magic of purple and blue toners, shampoos, and conditioners. They’re capable of transforming shockingly-yellow bleached hair into silvery platinum and coaxing luscious cool ash tones from orange-tinged highlights. If you’ve ever had your hair professionally highlighted or lightened, your stylist or colorist likely used a custom-blended toner after bleaching to achieve the desired result. Toning is necessary because different hair colors have different undertones; brunette hair has warm orange or red tones while blonde hair has yellow tones. If you don’t bleach enough of those pigments out, you end up with brassy orange or straw-yellow hair. “Brassiness” refers to the unwanted wa

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