A GlobalData analyst believes it is unlikely German sportswear giant Adidas will attempt to resolve the issues concerning its alleged treatment of workers in its Cambodian supply chain in the short term, following news that the region's union leader planned to attend the brand's Annual General Meeting on 16 May.
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"It's been a great story, it's been a great run, a lot of success," said Gregg Zarnstorff, director of Trademarks and Brand Protection at NC State University. "You know what happens with success is everybody wants to try to profit from it. Sometimes legally and sometimes not."