Assembly elections provide much-needed impetus to OOH but gains remain low for regional newspapers
The embattled mediums are getting a revenue boost from large-scale political advertising in Assam, West Bengal, Kerala and Tamil Nadu. The gains are big for the outdoor medium but they remain on the lower side for language newspapers Mumbai, April 06, 2021
With assembly elections being held in four key states of Assam, West Bengal, Kerala and Tamil Nadu and the union territory of Puducherry this month, outdoor and print mediums are seeing a surge in political advertising.
Both the mediums were heavily affected because of the Covid-19 pandemic. But political advertising now seems to be driving recovery of revenue for the embattled mediums.