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WA s Road Safety Commissions launches new campaign via The Brand Agency Perth

WA s Road Safety Commissions launches new campaign via The Brand Agency Perth
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Road Safety Commission WA rolls out full No One Plans a Crash campaign via The Brand Agency – Campaign Brief

On our everyday journeys, we plan to pick our children up from school, to be at work on time for a meeting and to meet our friends at the beach. But no one plans for a crash. This new campaign from The Brand Agency targets all Western Australian road users and asks them to think about that very fact

Road Safety Commission and The Brand Agency launch No One Plans a Crash teaser activation – Campaign Brief

We plan to pick our children up from school, we plan to be at work on time for a meeting, we plan to meet our friends at the beach. But no one plans a crash. This campaign targets all Western Australians to think about that very fact, every time they embark on a journey on our roads.

WA Road Safety Commission reveals the Shadows of Summer in latest work via The Brand Agency – Campaign Brief

With Christmas parties, holidays, family reunions and catch-ups, there’s a good reason why the festive period is called ‘the silly season’. Sadly, it’s also the season that sees an upswing in silly mistakes being made on our roads – mistakes that cost 166 West Australians their lives last year.

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