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Why brown is so on trend in fashion and design
The natural color reminds people of being outside, one of the sweet reliefs of the last year.
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Welcome to
, The Goods’ design trend column. You know that thing you’ve been seeing all over the place? Allow us to explain it.
What it is: Brown is having a renaissance. From deep chocolate to buttery toffee, brunette hues have returned from fashion exile to become one of the most sought-after shades of the year. Long considered dated, dull, and unsophisticated especially when compared to fellow neutrals like black, white, and gray the color seems to have rehabilitated its public image and emerged as a mainstay in the homes and wardrobes of celebrities, models, designers, and influencers. Even Gen Z is on board.