that rivian consumer today? these are flagship products so the price point is high. the content levels is steamily high. so 0 to 60 in 3 seconds, best possible vehicle in this configuration in terms of off road capability, it is for that reason that as you think are the r 1 t, it is not a normal pickup, tait is a lifestyle vehicle that has features that are very different than a work oriented pickup. but the core business is to build the brand, to launch the company. we first started off with operates miss tick optimistica 10% chance but here we are. and the path to profit ability for an ev startup is steep. he had eyes wide open. if someone thinks that you start with significant market share and be profitable in year one,