Valentines gifts this year. Thats up about five bucks from last year. But how and what were spending that money on is changing. Thats our cover story. Red is the color of valentines day, but retailers should be seeing green. The National Retail federation predicts americans will spend a record amount on the holiday of love this year. Nearly 20 billion. Almost 2 billion of that on flowers. Another 1. 8 billion on candy, and even more on jewelry and going on that special evening. Much of that spending has moved to the internet. 28 of americans will shop online, an increase of nearly 12 since 2010. And consumers are also going mobile. More than 17 plan to use their phone to shop for valentines day. But how we celebrate is also changing, and its not just chocolate and roses. While the percentage of americans buying candy has remained relatively stable over the last decade, the number of consumers buying greeting cards the number buying clothing has increased by more than 5 . Many couples n
That money on is changing. Thats our cover story. Red is the color of valentines day, but retailers should be seeing green. The National Retail federation predicts americans will spend a record amount on the holiday of love this year. Nearly 20 billion. Almost 2 billion of that on flowers. Another 1. 8 billion on candy, and even more on jewelry and going on that special evening. Much of that spending has moved to the internet. 28 of americans will shop online, an increase of nearly 12 since 2010. And consumers are also going mobile. More than 17 plan to use their phone to shop for valentines day. But how we celebrate is also changing, and its not just chocolate and roses. While the percentage of americans buying candy has remained relatively stable over the last decade, the number of consumers buying greeting cards has fallen off nearly 15 and the number buying clothing has increased by more than 5 . Couple with a night out, which may include dinner to a restaurant or tickets to a show
But how we celebrate is also changing, and its not just chocolate and roses. While the percentage of americans buying candy has remained relatively stable over the last decade, the number of consumers buying greeting cards has fallen off nearly 15 and the number buying clothing has increased by more than 5 . Many couplpl now celebrate the couple with a night out, which may include dinner to a restaurant or tickets to a show. 30 years ago, jim mccann was a disrupter before we ever knew what that term meant. He changed the name of his flower stores to a 1800 number. Toda he leads the company with more than 1 billion in sales. Jim mccann is 1800flowers. Com founder and ceo, and jim, thank you for joining us. Good to see you. Good to see u, becky. Jim, ive known you for a lot of years, and ive never really known how you got started in the flower business. Is it true you were moonlighting as a bartender and heard about a it was across the street from the place i worked at here in manhattan
And consumers are also going mobile. More than 17 plan to use their phone to shop for valentines day. But how we celebrate is also changing, and its not just chocolate and roses. While the percentage of americans buying candy has remained relatively stable over the last decade, the number of consumers buying greeting cards has fallen off nearly 15 and the number buying clothing has increased by more than 5 . Many couples now celebrate the couple with a night out, which may include dinner to a restaurant or tickets to a show. 30 years ago, jim mccann was a disrupter before we ever knew what that term meant. He changed the name of his flower stores to a 1800 number. Today he leads the company with more than 1 billion in sales. Jim mccann is 1800flowers. Com founder and ceo, and jim, thank you for joining us. Good to see you. Good to see you, becky. Jim, ive known you for a lot of years, and ive never really known how you got started in the is it true you were moonlighting as a bartender
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