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Ritual enters protein space Ritual, the brand best known for its ‘Instagramable’ vitamins, has expanded its offerings with Ritual Essential Protein.
The vitamin subscription company has added plant-based protein with Essential Protein, which includes three variations: Essential Protein 18+, Essential Protein Pregnancy & Postpartum, and Essential Protein 50+.
“Through our insights, we designed products to meet the different needs of specific life stages:
adults 18+, pregnancy and postpartum and adults 50+. There is an increasing importance of adequate protein intake and/or physical activity as we advance in different life stages and it’s important to support those changing needs. For example, people become more resistant to the effects of protein as they age, more protein or anabolic stimulus is needed to support maintenance of muscle mass. Protein needs also increase during pregnancy and postpartum. However, both of these life stages are
United-statesAmericanNima-alamdariKatarina-schneiderUniversity-of-exeterGrand-view-researchEssential-proteinEssential-protein-pregnancyChief-scientific-officerHonorary-professorSport-scienceNorth-american