How Female Executives Are Leading the International Streaming Business
Diane Garrett, provided by
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Streaming heavyweights have big global aspirations, and they’re relying on a growing cadre of women to realize them.
Female leaders abound at Netflix and Amazon Studios, where international programming initiatives are well underway, and they occupy top roles at Disney, Viacom and HBO Max as the businesses expand globally. In a sign of how important these initiatives are to Netflix, the streamer elevated Bela Bajaria, formerly head of local-language programming, to head of global TV in September as part of a broader corporate realignment. Earlier, in June, it lured Eleonora “Tinny” Andreatta, who shepherded HBO’s cross-national hit “My Brilliant Friend” as head of RAI drama, to oversee Italian originals. At Amazon Studios, Jennifer Salke, a proponent of global franchises, is relying on an all-female regional leadership team to grow the company’s int