A senior executive for Target also serves as a board member for an LGBT advocacy organization that advises school districts to implement policies that keep parents in the dark if their child is identifying as the opposite gender in school.
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Target is selling a "Pride Santa" and children’s books such as "Bye Bye, Binary" and "The Pronoun Book," indicating the company didn’t “learn" from backlash, according to Will Hild.
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Target has featured substantial June Pride month displays on an annual basis, but this year’s merchandise caused problems for the retailer that recently unveiled LGBTQ Christmas-themed products.