– Erica Barry, “
Something’s Gotta Give,” Columbia Pictures, 2003
It’s finally 2021 and from the movie perspective, not a lot has changed.
Movie theaters cleaned up their collective acts scrubbing stuff, opening, closing, scrubbing stuff, opening, closing, opening and…hoping for the best.
Studios kicked the can down the road again and again in the Americas and the EU with their multi-million-dollar mega hopefuls only to see chump change openings despite the massive marketing build up.
Prepped –
While theaters around the globe struggled to meet health and safety requirements, China was one of the first countries to open entertainment venues successfully and attendance has grown steadily.