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Borderlands: Rural areas the next e-commerce frontier? 0 6 4 minutes read Logistics professionals said the e-commerce shift to smaller, regional areas could disrupt supply chains that are not prepared. (Photo: Jim Allen/FreightWaves) Borderlands is a weekly rundown of developments in the world of United States-Mexico cross-border trucking and trade. This week: Rural areas are the next e-commerce frontier; Texas FedEx distribution center acquired; Authentic Logistics opens Phoenix office; and CBP seizes counterfeit N95 masks in Houston.  Rural areas the next e-commerce frontier? The pandemic accelerated e-commerce growth across most countries during 2020, when lockdown policies restricted much in-store retail shopping. Cities around the world saw a huge increase in online shopping, with companies like Amazon and Walmart reporting gains in users and revenue by as much as 79%.

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