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National culture and environmental sustainability are fundamental topics within the realms of social and environmental economics. These subjects have been extensively discussed in contemporary literature as standalone themes. However, it's worth noting that there is a noticeable gap in the existing literature. Specifically, there is limited exploration regarding the influence of national culture on a country's green innovation performance. To address this gap, the present study aims to investigate the empirical relationship between cultural diversity and green innovation performance. To accomplish this, we utilize a dataset spanning two decades (2000–2019) of data from Asian economies. We assess the impact of various cultural dimensions, as proposed by Hofstede, on multiple green innovation practices. The empirical analysis was conducted by utilizing the system GMM (generalized method of moments) model. The statistical analysis uncovers a significant negative effect of powe