With less than a week until Christmas, edie recaps on a hugely busy year for sustainability stories, rounding up successes and failures in the global green recovery movement and reflecting on COP26.
More than a single moment in time: Virgin Media s approach to sustainability reporting
EXCLUSIVE: Virgin Media has today (25 May) launched its latest sustainability report, detailing efforts towards a new net-zero target. The company s head of sustainability Katie Buchanan outlines how the standalone report is evolving into an interactive extravaganza.
The company s latest sustainability report outlines key progress to decarbonise and achieve zero waste
Virgin Media is widely regarded as an innovator in the world of sustainability reporting, having shifted to a digital-only format in 2010 and subsequently launched the world’s first 360 sustainability video. 2017 saw the firm publish a string of GIFs, infographics and social media posts in lieu of a hefty PDF and, in 2018, the report was football-themed in a drive to boost engagement against the backdrop of the FIFA World Cup.
Integrated and innovated: What s next for the sustainability report?
Against a backdrop of changing environmental science and disclosure legislation, compounded by changing public sentiment, the corporate sustainability conversation is evolving rapidly. After strings of new social and environmental targets were set over the past 12 months, many firms are also evolving ways of reporting progress.
With the sustainability conversation evolving rapidly, what does a modern document, produced in line with best practice, look like?
When edie launched in the 1990s, sustainability or CSR departments at businesses were often siloed and tasked only with delivering ‘add-on’ projects – usually centring around philanthropy in communities and supply chains rather than managing issues like energy and waste in-house.