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An arms race forever : AI debuts in 2024 elections with no easy solution

The start of the primaries has already shown the challenge of policing AI in elections.

United statesNew hampshireSlovak republicSergio massaSean cookseyDonald trumpEric wilsonAmy klobuchard minnJoe bidenRon desantiPeter dixonBen brooksMaya hutchinsonGinny badanesRachel oreyEmily karrs

Media Firm and Ad Buying Shop Deepen Partnership With Equity Stake

Top GOP media shop IMGE has acquired an equity position in AdVictory LLC, a buying and media planning firm founded by Adam Meldrum in 2015

Adam meldrumEmily karrsDirector emily karrsIndustry news plusCampaign strategy

The Ethics of AI in Political Creative

As the industry awaits guidance for where the compliance boundaries lie with AI, practitioners will have to decide what’s acceptable for now.

United statesEmily karrsHillary lehrBernadette herreraIndustry news plusCampaign strategyTrilogy interactive

How Campaigns and Groups are Approaching Risk in Their Creative

Three political creative gurus mapped the creative challenges practitioners will face starting with how much risk tolerance candidates have

Emily karrsShannon fitzgeraldAdam strasbergHooligans agencyBully pulpit interactiveIndustry news plusCampaign strategy

How Digital Strategists Chase Engagement With Their Creative

When a spot is on multiple platforms, the question is what metrics warrant one platform getting a bump from the client's ad budget?

United statesFatima omaraKate conwayEmily karrsOmara strategy groupIndustry news plusCampaign strategyCampaigntech east

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