The final condition agreed upon to save Kwanzaa gift-giving from the negatives of Christmas gift-giving was the stipulation that it never be alienated either in terms of the practice or the purpose. This essentially means two things. First, it means that gifts will never be given as a substitute for parental love, attention and involvement with the child on every level of her/his life. Kwanzaa seeks to establish and reinforce warm, meaningful and authentic exchanges between parents and children and to counter the alienated and alienating practices of giving expensive gifts in substitute for ourselves. Thus, Kwanzaa gift-giving revolves around and respects the fact that the gift is but an extension of ourselves and includes a vital part of us, i.e., our love and concern which the gift should express or it is meaningless – or worse, a mockery.