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Dina Fenili Niekamp brings over 16 years of hospitality experience to her role as Director of Sales, Marketing & Brand at Miraval Resorts. In this position, Dina is responsible for driving consumer awareness, with a focus on the global expansion of the Miraval brand and spearheading the marketing and communications efforts for Miraval s three award-winning properties across the country. Dina also leads leisure and group sales efforts including staffing, sales optimization and the development of branding materials for direct sales. In 2021, Dina spearheaded a partnership with the National Alliance on Mental Illness (NAMI), the nation s leading voice in mental health, to launch a series of staff resources, guest events and programs that promote the intersection of mindfulness and mental wellbeing. Prior to her current role, Dina served as the Director of Brand & Marketing at Miraval Resorts.