Jordan’s Furniture promotion to give away millions of dollars in furniture for free if Red Sox pitchers throw a no-hitter has insurers on edge
Updated May 11, 2021;
This article first appeared on the Boston Business Journal’s
.
Jordan’s Furniture CEO Eliot Tatelman isn’t worried about all of the no-hitters in Major League Baseball this season, even though he has pledged to give away tens of millions of dollars of furniture for free if Red Sox pitchers throw a no-hitter later this season.
But his insurers sure are, he said.
As it has in years past, the East Taunton-based chain is offering to fully reimburse customers for their purchases if the Sox have a no-hitter during a certain window of the season. This year, those who purchase furniture between April 14 and May 23 will get their money back if the team has a no-hitter between Aug. 3 and Oct. 3.
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If Eduardo Rodriguez (above) or any other Red Sox pitcher throws a no-hitter between Aug. 3 and Oct. 3, Jordan s Furniture s insurer will be on the hook for an estimated $100 million. (AP Photo/Winslow Townson)
MASSACHUSETTS You ve seen the commercials: make a purchase at Jordan s Furniture between April 14 and May 23 and, if the Red Sox throw a no-hitter between Aug. 3 and Oct. 3, the store will refund your money.
In most seasons, the bet would favor the house: John Lester was the last Red Sox pitcher to throw a no-no on May 19, 2008. But this has not been a typical season, as there have already been four no-hitters in the big leagues this season, including two last week.
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Currently Reading A mind game of cold sweats : Test your strength with the indoor ropes course at Jordan s Furniture
Ashley Winchester
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Have a fear of heights?
Bring the family and go to the mattresses. Or rather, go beyond them through a 150,000-square-foot showroom and into the It Adventure at Jordan’s Furniture in New Haven.
This unlikely location is a satisfying spot to challenge fears (or check out furniture) in a store where “entertainment and giving people fun and excitement (is) better than a sale,” according to a statement by Jordan’s President and CEO Eliot Tatelman.