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A cautionary tale of 'Bargain Regret' in AAMI's new campaign via Ogilvy Melbourne

The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into the universal insight of the tantalising lure of a bargain, only to reveal that going too cheap may end up costing you more in the long run.

Australia
Melbourne
Victoria
Aussies
Australian
Graeme-pereira
Toby-gill
Aaron-mclisky
Lok-leung
Edel-rafferty
Ryan-clayton
Lenna-boland

Suzuki launches album of 'Land Shanties' to promote the Vitara via Deloitte Digital

Suzuki launches album of 'Land Shanties' to promote the Vitara via Deloitte Digital
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

Australia
Jamie-scott
Mark-scano
Marlese-sloan
Suzuki-vitara
Matt-lawson
Corey-esse
Adrian-mills
Daniel-loukidis
Daniel-galeano-caitlin-demetriou
Michael-pachota
Dee-gjedsted

Suzuki creates Sashbelts to celebrate the genius of its drivers in new campaign via Deloitte Digital

June 30 2021, 11:18 am | BY Ricki Green | 10 Comments In Deloitte Digital’s latest campaign from the For Fun’s Sake platform, Suzuki is championing the great value offered by its range by honouring the clear intellect of owners and drivers for making such a smart decision.   And a free “sashbelt” – a sash that attaches to the seat belt of the car – will be available with all new Suzukis across the range. Says Michael Pachota, general manager, Suzuki: “Suzuki drivers are some of the smartest on the road, simply due to the fact that they have chosen to be Suzuki drivers. We wanted to reward their decision, beyond the great value, and make every ride a parade for their brilliance.”

Australia
Matt-lawson
Adrian-mills
Daniel-loukidis
Dee-gjedsted
Edel-rafferty
Daniel-sammut
Christopher-hill
Fred-goldner
Charles-baylis
Kyle-lotherington
Mark-scano

Non-Suzuki buyers called foolish fools in latest ad campaign

Non-Suzuki buyers called foolish fools in latest ad campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Australia
Matt-lawson
Ben-lynch
Adrian-mills
Daniel-loukidis
Dee-gjedsted
Daniel-sammut
Edel-rafferty
Christopher-hill
Fred-goldner
Charles-baylis
Kyle-lotherington

Love Luna launches its first campaign 'Easy Decision' via Willow & Blake – Campaign Brief

Love Luna period and leak-proof underwear has launched its first campaign, ‘Easy Decision’ developed by Willow & Blake.   A significant shift in the period care market has consumers wanting more from their period care products. No longer is it just accepted or necessary to have uncomfortable, unflattering, unsustainable or inhibiting options. Love Luna offers reusable period care products such as period briefs, pads and liners that are not only a more sustainable solution, but a comfortable one, too. Says Amanda Koukounaris, online sales manager, Love Luna: “Love Luna is on a mission to change habits in the personal care industry by creating products which are a sustainable alternative to everyday disposable sanitary products and also make the wearer feel great.”

Australia
Australian
Bree-johnson
Noelle-jones
Brittany-stewart
Jess-hatzis-walker
Amanda-koukounaris
Ellie-laffner
Mark-mcduff
Hailey-bartholomew
Edel-rafferty
Chris-baker

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