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Customer Analytics Is Now Pivotal to Retail Sales [Q&A]

The E-Commerce Times spoke with Robert Brown from BDO Digital about the central role of customer analytics in retail sales.

Retailers, It's Time To Get Phygital [Q&A]

Market research shows 80% of shoppers use a smartphone inside a physical store to either look up product reviews, compare prices, or find alternative store locations. Enter the phygital retail space.

Digital Marketers Take Fragmented Tactics to New Targets

Q&A: How retailers can benefit from a variety of digital marketing tactics to differentiate themselves and improve shopping experiences.

Creators of Fashionable PPE Join Forces for Good

In the midst of the global Covid-19 pandemic this spring, entrepreneurs Rebecca Cahua and Vivian Qu joined forces, skills, and teams to create and bring to production a reuseable nanofiltration mask that combines a high level of filtration with breathability and comfort. The E-Commerce Times spoke with Cahua and Qu to hear the story behind their new mask.

The new marketer playbook: boosting marketing spend in a recession