Nick Garrett and Chris Maxwell launch Lution, announce multiple foundation clients mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Chris Maxwell launches Lution, partners with Nick Garrett and multiple foundation clients
January 27, 2021 7:49
Lution founder and managing director Chris Maxwell
Lution aims to help brands plan and implement an in-house agency to bring core digital, marketing and media capabilities closer to the business. Maxwell is the founder and MD while Garrett takes the role of creative leadership, Gibson heads up the brand and CMO advisory and Wirth looks over strategy and growth.
Founding clients include Betfair, MYOB, MightyCraft, Jetty Road Brewery, Park SSC and ENGO.
ADVERTISEMENT
According to the website, “Brand understanding, ownership, transparency, speed to market and reduced costs are just some of the benefits to bringing core capabilities in-house.” It also states that, “…building in-house capability leads to enhanced effectiveness, improved efficiency and importantly cultural invigoration with a new creative energy permeating the team.”