Fragrances are the subtle heroes of the high fashion world. Capable of leaving a defined and indelible stamp on wearers long after their release – think Chanel No. 5 or J’Adore Dior – the beauty of fragrance is coded by its longevity.
The classic Old Spice eau de cologne was discontinued after 86 years, leaving many loyalists without an essential facet of how we present ourselves to the world: our fragrance