Asda has extended its ‘Happy to Chat’ initiative, which will see delivery drivers in Enniskillen add a new element to their uniform: a ‘Happy to Chat’ badge to let customers know they are happy to have a chat with them whilst their shopping is being delivered. The initiative first launched as a trial across the UK in November in conjunction with the Royal Voluntary Service, after it was recognised that the drivers formed a lifeline for some people throughout the pandemic. Almost a quarter (23 per cent) of customers said they were only interacting with people once a week - many of whom were delivery drivers. After a positive response and uptake from drivers, Asda is now making the badges a permanent option for all of its 7,500 delivery drivers.