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What accounts for Sorry, Not Sorry Creamery’s viral success? Social media savvy topped with deliciously decadent ice creamSometimes, all it takes is a wall. A fun, flashy wall that lures Instagrammers and TikTokkers, creates irresistible buzz, and hopefully attracts lines that stretch around the block.In the case of Sorry, Not Sorry Creamery, two walls of theirs have been splashed over my Instagram feed time and time again: One wall features a sprawling, whimsical mural from local artist Pretty Done, and the other sports a smiley face rendered in glowing pink neon. With its cute, clean aesthetic and baby-shower color palette, the recently opened ice cream shop totally pops on Instagram, which should come as no surprise: Sorry, Not Sorry’s cofounder Drew Belcher also happens to run one of Las Vegas’ most successful Instagram foodie accounts, @unlokt. He knows better than anyone how to turn customers into viral marketers who can’t pass up the chance for a fun selfie.“If you loo

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